Make your website better at selling

The 2nd Edition of Designing Ecommerce Websites

Designing Ecommerce Websites 2nd edition book cover

❯ See the buying options

Does your ecommerce site attract visitors but fail to convert enough into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design?

If it’s time to upgrade your website’s user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each each step of the online shopping process.

This book is the result of a decade’s worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory.

All of the content refreshed and rewritten for 2019, with more added to make a total of 66 guidelines (12 more than the first edition).

A quick reference handbook

Here's how it works

Designing Ecommerce Websites contents

The paperback and PDF have been beautifully designed and typeset by an experienced book designer to be easy to use:

  1. Split into five chapters to reflect the ecommerce funnel, covering the landing page, listings, product page, checkout flow, and extra advice;
  2. Presented as 66 guidelines, which cover all elements of a user's experience, from the copy to the calls to action;
  3. Each guideline is presented on a single spread to allow you to quickly and easily digest the content;
  4. Every guideline comes with further reading: a link to an article giving research or more details on the topic;
  5. The book features 50 wireframe illustrations to visually convey how (and how not) to achieve the advice;
  6. The chapter introductions define the requirements for each section of the site, along with how you measure success;
  7. Some guidelines are framed as questions for you and your site to consider (as the answers can vary).
Five copies of the Designing Ecommerce Websites book Front cover of Designing Ecommerce Websites Spine of Designing Ecommerce Websites Back cover of Designing Ecommerce Websites book Introduction spread from the book Spread with quote from inside the book Spread with illustration from the book

Buying options

Digital version

$ 16

Buy now

Print version

$ 22

Buy on Amazon

Not ready to buy yet? Get a free ebook

Enter your email address to get the top 10 guidelines from the full book as a free PDF. This will also get you on my mailing list where I'll send you new articles about ecommerce UX desing approximately every two weeks.

Your email is never shared. Unsubscribe at any time.

Praise for the first edition

Amazon bestseller in the E-Commerce and Technology Business categories.

“Love this book – not least because the clear design and layout are UX in action! Must read if you want to start on the journey of improving conversions on your website.”
C.E Thomas, from Amazon UK ★★★★★

"Excellent, easy to understand yet comprehensive guide to designing e-commerce websites. I’m a small business owner, and Matt’s book helped me develop a vision and list of “must haves” and “don’t dos” for our e-commerce site. I have been able to more effectively communicate with our designer and developer, ask good questions, and use correct terminology when suggesting changes etc. I highly recommend this book to anyone considering starting an internet based business or adding online sales to an existing brick and mortar model."
tdreader, from Amazon US ★★★★★

“Whether a novice or expert - this is a great book as both a first read and checklist for for experienced UX designers.”
RF, from Amazon UK ★★★★★

“For the last few years I've read extensively about more-complex ecommerce websites -- and now I'm designing one. Matt's densely-packed ebook has been a major eye-opener. I'm glad I bought this book -- it is a terrific value.”
Daniel Kamman, from Amazon US ★★★★★

“Short, sweet and very informative. This book serves as a very quick but informative guideline to optimising your ecom website.”
Kindle Customer, from Amazon US ★★★★★

"Highly recommended! Great actionable tips and easy to follow suggestions with case studies."
Ronnie McGibbon, from Amazon UK ★★★★★

“I loved the format – short but punchy, informative and functional. Packed full of learning and lightbulb moments, I know this will be a resource I will be going back to again and again.”
Stephanie, designer Unipro

“A brilliant way to quickly learn the important facts about ecommerce UX. I definitely picked up tips from the different pricing suggestions in there.”
Thanos, designer

“A great guide to learn more about ecommerce UX, with lots of useful details on presenting product information.”
Vince, developer Tagnia

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Is there an audiobook?

There is currently an audiobook of the first edition here. This will be updated soon.

Will there be a Kindle version?

Yep, there'll be one soon. If you sign up to my mailing list you'll find out when it goes live.

Can I bulk order the paperback for retail?

Sure, give me an email with the number of copies you're after and we'll take it from there.

Can I have a review copy?

I have a few copies available for reviewers. Send me an email saying where you'll review it.

Who is the book for?

This book is to help those people without a large knowledge of UX design but who are involved in the design process. I've taught these principles to graphic designers, marketers, developers, and startup founders, who have all found it useful.

Who designed the book?

That would be Namkwan Cho and if you want a book designed you should hire him—take a look at his work here.

What's new in the 2nd edition?

Check out the full contents and changelog here.

What if I don’t like it?

If you get to the end and you haven’t learned anything, I don’t want you to feel ripped off. Just send me an email explaining why (to help me improve), along with your receipt and I’ll issue a refund.

I have a question you've not answered here

Just send me an email with you question and I'll try to get back to you as quickly as possible.

About the author

I'm Matt and I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups.

I have over 10 years experience as a UX designer, including at the BBC, onefinestay, and have since consulted with a range of growing businesses. I’ve taught UX design workshops for four years with General Assembly, as well as bespoke training for various companies.

Read more about me here.