You and your team have probably spent a lot of time focussing on your business: sourcing inventory, shipping, and making sure advertising is ticking over. Of course you also keep an eye on traffic and conversion rates.
But have you spent much time on the experience your users have on your site?
It’s no good spending lots to acquire users if your site isn’t converting enough of them into customers. You’ve done a lot of the hard work in getting people to visit, you don’t want to lose them at this point.
Fortunately there are lots of ways you can find out how your users are behaving and what they want. By discovering this and making improvements you can increase sales without spending more on advertising.
If you’re a startup or small business budgets are often tight, so this website is filled with free advice on how to do it yourself.
(If you have a bit more cash, you can hire me to help.)
A good UX (user experience) process features two phases: research to find evidence of what your users need, and then designing to make improvements. That's how this site is structured:
This section of the site will give you guides to running your own cheap and effective research into what your users are really doing.
Here you can discover 24 different methods for gathering evidence, and how they differ.
I’ve also put together a video course that will explain how to run an effective research process when you need to do a major redesign of your website. [launching soon]
In this section I’ve written up some guides to specific parts of ecommerce sites (from landing pages to buttons) illustrated with lots of examples. [new content]
You can also learn some of essential design tips and tricks to creating an ecommerce website (these are free snippets from my book).
If you want to get more ideas, my book Designing Ecommerce Websites covers over 50 tips and tricks and is available in a variety of formats.
You can hire me as a consultant to run my UX research and design process to improve your website. I’ve done this for lots of great companies and have 10 years of experience.
Finally, you can get weekly email updates of all the new content that goes up on this website, by signing up to my newsletter.
Evidence-Based Design for Ecommerce