UX consultant for ecommerce & startups

Hi, I'm Matt and I am a UX consultant who helps ecommerce sites improve their design via qual and quant data. Unlike other consultants I specialise in working with growing startups. And I understand the challenges of designing for marketplace businesses.

I have over eight years experience as a UX designer and five years working with startups, including a long spell as onefinestay's UX designer. I’ve also taught UX design workshops and courses for over three years with General Assembly.


You shouldn't design from guesswork so I utilise qualitative and quantitative data to enhance my UX design process. I have a range of methods to use when you can’t reach your users in person. Find out more about these methods in my Evidence-Based UX Design Guide.

UX design instructor

I have been teaching a variety of courses and workshops on UX design at General Assembly in London since 2013—see my latest workshop dates here. I also share my knowledge via writing articles with a focus on practical UX design advice.

Lean & remote

I offer a full UX design service whilst often being remotely located from my clients, where I can be most efficient. I also follow lean methods of working, which means working fast and not overburdening clients with excess deliverables. Learn more about working with me.


Stay up to date by signing up to my newsletter with weekly articles on how to work lean and data-driven.

Follow me on Twitter for lots of articles and links.

Read about my background and experience on LinkedIn.

Or get in touch directly by emailing me here.

Articles about how I work

How to design a great ecommerce website

All you need to know about my new book, which will give you over 50 hints and tips for great ecommerce user experiences.

Best reads of 2016: 21 articles on design, technology, and society

My favourite articles of 2016, out of the many I've read. The pieces in here have either been particularly informative or have influenced how I think.

How I turned blogs into a book in just five days

I walk through my entire process for creating a new ebook from blog articles, covering writing, design, rewriting, launch, promotion and more.

The Vanilla Ice 3-step guide to client happiness

The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.

What you need to know about being freelance

The not-so-obvious lessons I've learned about working freelance after a year in the game.

An office in a bag – tools for UX design

A rundown of the things I carry with me every day to practice UX design: from the contents of my bag to the software on my laptop. Includes recommendations of some of my favourite products.

A guide to my full data-driven UX design process

A step-by-step guide to my process and the tools I use at different stages when running data-driven UX design projects for clients.

Great reads of 2015: 29 articles on technology, design, and society

Some of my favourite articles I've come across in 2015, on all things tech, product, and design.

How to automate yourself and multiply your efficiency

A rundown of the services I use to automate my one-man design business.

Getting the most out of Silicon Milkroundabout as a designer

My guide to how to tackle Europe's biggest tech jobs fair as a job-hunting designer. From my experience as both a successful candidate and from working on the stand for a company.

Blog posts to help you learn UX design

A list of great recent articles from around the web that teach the principles of user experience design, from interviewing to designing with affordances.

Advice for teaching great classes & workshops

Where I share everything I've learned about how to put together a successful design workshop.

Be more foxy

Why I think that good product managers understand uncertainty and complexity and are generally more fox than hedgehog.