Hi, I'm Matt Isherwood and I am a UX consultant who helps ecommerce sites improve their design via qual and quant data. Unlike other consultants I specialise in working with growing startups. And I understand the challenges of designing for marketplace businesses.
I have over eight years experience as a UX designer and five years working with startups, including a long spell as onefinestay's UX designer. I’ve also taught UX design workshops and courses for over three years with General Assembly.
As slick as your wireframes might look, designing by guesswork is a bad idea so I utilise qualitative and quantitative data to enhance my UX design process. I have a range of methods to use when you can’t reach your users in person. Find out more about these methods in my Evidence-Based UX Design Guide.
I offer a full UX design service whilst often being remotely located from my clients, where I can be most efficient. I also follow lean methods of working, which means working fast and not overburdening clients with excess deliverables. Learn more about working with me.
I have been teaching a variety of courses and workshops on UX design at General Assembly in London since 2013—see my latest workshop dates here. I also share my knowledge via writing articles and books, with a focus on practical UX design advice.