UX consultant for ecommerce & startups

Hi, I'm Matt Isherwood and I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. And I understand the challenges of designing for marketplace businesses.

I have over nine years experience as a UX designer and six years working with startups, including a long spell as onefinestay's UX designer. I’ve taught UX design workshops for four years with General Assembly, as well as bespoke training for various companies.

Evidence-based designer

As slick as your wireframes might look, designing by guesswork is a bad idea so I utilise qualitative and quantitative data to enhance my UX design process. I have a range of methods to use when you can’t reach your users in person. Find out more about these methods in my Evidence-Based UX Design Guide.

Lean & remote

I offer a full UX design service whilst often being remotely located from my clients, where I can be most efficient. I also follow lean methods of working, which means working fast and not overburdening clients with excess deliverables. Learn more about working with me.

Instructor & writer

I have taught a variety of courses and workshops on UX design at General Assembly in London since 2013, and now provide training to companies of different sizes. I also share my knowledge via writing articles and books, with a focus on practical UX design advice.


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