About me – ecommerce UX consultant

Hi, I'm Matt Isherwood and I have spent the last five years as a UX consultant specialising in helping ecommerce websites improve their design via evidence (not assumptions).

In total I have over 12 years experience as a UX designer, including working at the BBC, onefinestay, and consulting to a wide range of businesses. I’ve taught UX design workshops for over five years and I wrote the Amazon-bestselling book Designing Ecommerce Websites.

I write articles on practical UX advice, including for the InVision blog, UX Collective, and UX Planet – more details here. I have created a set of templates to speed up reporting on UX research and a guide to evidence-based UX design. I also created a course on Udemy.

You can hire me to help improve your website.


I have an growing online store of my own where I sell my poster designs of the Cotswolds.

I work on (and have helped shape) the platform at ThinkSprint, a great tool for getting instant expert feedback on your designs. Take a look if you want a quick audit.

I used to create fun infographics about films, which still live in this corner of my site.


I taught a few different courses and workshops on UX design at General Assembly in London between 2013-2017, and have since provided training to companies of different sizes. I now teach three standard workshops – UX design for ecommerce sites (half day), Supercharge your user research skills (1 day), UX design essentials: idea to prototype (3 day).


Stay up to date by signing up to my newsletter with weekly content on evidence-based design and ecommerce.

Get in touch directly by emailing me here (if you're emailing to ask about a backlink I'm unlikely to respond due to the large number of these requests I receive).

Or if you ever visit where I'm based – the lovely Malmesbury – do let me know and we can say hello. It's a small town but known as the home of a flying monk and Dyson.