Hi, I'm Matt Isherwood and I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. And I understand the challenges of designing for marketplace businesses.
I have over nine years experience as a UX designer and six years working with startups, including a long spell as onefinestay's UX designer. I’ve taught UX design workshops for four years with General Assembly, as well as bespoke training for various companies.
As slick as your wireframes might look, designing by guesswork is a bad idea so I utilise qualitative and quantitative data to enhance my UX design process. I have a range of methods to use when you can’t reach your users in person. Find out more about these methods in my Evidence-Based UX Design Guide.
I offer a full UX design service whilst often being remotely located from my clients, where I can be most efficient. I also follow lean methods of working, which means working fast and not overburdening clients with excess deliverables. Learn more about working with me.
I have taught a variety of courses and workshops on UX design at General Assembly in London since 2013, and now provide training to companies of different sizes. I also share my knowledge via writing articles and books, with a focus on practical UX design advice.