About me – ecommerce UX consultant

Hi, I'm Matt Isherwood and I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups.

I have over 10 years experience as a UX designer, including at the BBC, onefinestay, and have since consulted with a range of growing businesses. I’ve taught UX design workshops for four years with General Assembly, as well as bespoke training for various companies.

I've written the book Designing Ecommerce Websites, which is the only book covering UX design for ecommerce, and has been an Amazon bestseller. I write regular articles on practical design advice and ecommerce UX, including for the InVision blog, UX Collective, and UX Planet. I also created the online course The Evidence-Based Redesign.

Evidence-based designer

As satisfying as a slick prototype can be, without research it is nothing. Designing by guesswork is a bad idea so I use qualitative and quantitative evidence to create a solid UX design process. I have a range of methods to get quick and effective results.

Lean & remote

I offer a full design service whilst being remotely located from my clients.

I also follow lean methods of working, which means working fast and not overburdening clients with excess deliverables. Learn more about working with me.

Instructor & writer

I have taught a variety of courses and workshops on UX design at General Assembly in London between 2013-2017, and now provide training to companies of different sizes. I also share my knowledge via writing articles and books, with a focus on practical UX design advice.


I used to create fun infographics about films, which still live in this corner of my site.

I also design and sell posters of the Cotswolds, which is where I live.


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Follow me on Twitter for articles and links.

Read about my background and experience on LinkedIn.

Get in touch directly by emailing me here.

Or if you ever visit where I'm based – the lovely Malmesbury – do say hello. It's a small town but the home of a flying monk and Dyson.