Is your website not converting and you’re not sure why?
Do you have new website designs but want to check them with an expert?
Do you lack the resources to hire a full-time UX designer?
Have you found designers who can make things look beautiful but struggle to understand user behaviour?
I’ll review and quickly identify usability issues that you can fix to improve conversion rates. I bring deep ecommerce UX design knowledge, startup experience, and pragmatism to make your website easier to use.
I’ll take a look at one or multiple pages of your existing live site (or designs you’ve had done) and highlight the issues your users are likely to be facing, along with suggestions for fixes.
You hit the button and email me stating what you want looked at and I’ll confirm price and timings.
Once we’re agreed you supply me with the URLs of the live pages or page design files that you want audited.
I’ll use my ecommerce design experience to highlight issues and will make inline comments on the screenshots or designs. I’ll consider everything from layout and hierarchy of elements, colours of buttons, copy, and calls to action. I’ll state where things look good and where they need improvement.
I’ll then summarise the key findings in the form of a few slides to prioritise things and make it easy for you to know what to work on. You can feed back and ask questions on anything you’re not clear about.
Nope, unlike methods such as A/B testing the amount of traffic you get doesn't matter. This is all about identifying issues and areas for improvement in the design of the website, and things more likely to increase conversion. This is based on my years of experience working in ecommerce UX design.
I have spent the last five years as a UX consultant specialising in helping ecommerce websites improve their design via evidence (not assumptions). In total I have over 12 years experience as a UX designer, including working at the BBC, onefinestay, and consulting to a wide range of businesses. I’ve taught UX design workshops for over five years and I wrote the Amazon-bestselling book Designing Ecommerce Websites.
I'm experienced working with a range of ecommerce businesses, from audio files to underwear. And I understand marketplace brands too, from selling holidays to renting taxis. Some of the great companies I've been privileged to work with:
ADSR Sounds / Art Snap / Brightech / Cornwalls Cottages / Diligent / Drover / Elvie / Heist Studios / Hire Space / Jimmy Choo / JustPark / KnownHost / Lexoo / Monica Vinader / Moteefe / Nested / Red Paddle Co. / RoutePerfect / Samsung / student.com / The Moving Home Warehouse / ThinkSprint / Zego
I'm based near Bristol in the UK, but have worked remotely with all of my clients for over five years now, so it doesn't matter where you are. I’ve worked with companies across the UK, Europe, and in the US. I work in a lean way so this whole audit process can be done via a few emails from you.
“The suggestions proposed by Matt were based on user research, best practices and expertise. It was free of our preconceptions so it included several good ideas we did not think of on our own.
Working with Matt was very professional and pleasant. We would definitely recommend him and use his services again if the chance arises.”
Boaz Lantsman, Routeperfect
“I would absolutely recommend Matt—it was a really positive working experience. He is clear, knowledgeable and really took into account our business and positioning.”
Hannah Russell, Elvie
"The designs Matt supplied provided a simple yet strong structure for the website, and we particularly found his help on researching and understanding the user journey very useful. We were very impressed with the work."
Daniel Verblis, The Moving Home Warehouse
“We were recommended Matt to improve the conversion rate on our website and through his work he was able to give us very valuable insights into customer behaviour. He also supplied well thought out changes to our site design and recommendations for future development.
I would absolutely recommend Matt to other businesses.”
Richard Beaman, Cornwalls Cottages
“He gave us recommendations based on user research, which gave examples of why things weren’t working currently and made it easier to get changes approved. The software he used to showcase his wireframes was easy to use and a great visualisation of the changes recommended—it also allowed for multiple users to comment in one place.
Matt explained the process and changes thoroughly and simply. He was easy to work with and very efficient. We’re already seeing the positive effects of the improvements!”
Luke Green, Red Paddle Co.
“We saw an immediate improvement to the quality of our UX from the first project he worked on. He worked well with the team to get to the bottom of what we were trying to achieve and was able to simplify things to do that.
I would highly recommend Matt – he did a great job for us and we are definitely planning on working with him again.”
Matt Robinson, Nested