UX email newsletter

Get regular updates on smart ways to understand your users and the latest ecommerce thinking.

Join the list

I write about two main areas of UX design and you can pick which you're interested in. If you select the evidence-based content you'll get emails every Tuesday, and for the ecommerce ones you'll get emails every Thursday.

Your email is never shared. Unsubscribe at any time.

Any questions?

Thanks for choosing to come my newsletter sign up page—I hope you appreciate that I didn't harrass you with sign up pop-ups across the rest of my site (why do so many sites think that's a good idea?).

However I understand there are a few things you need to know so you can decide if it's right for you...

What will you send me?

Fresh new content on UX design that I've created, including guides to cheap and effective research, ecommerce website studies and design tips.

Every now and then I send something a bit different like exclusive discount codes for my products, such as the massive 80% off my course that I offered the very early adopters and the free Kindle download of my book.

Any other benefits?

Probably the most useful one is that you can respond to any of my emails to ask a specific question or get help (hopefully about UX but I'll try my hand at anything). I'll always reply.

How often do you email me?

Just once a week on a Tuesday or Thursday (depending on which you choose above). I won't be over-zealously clogging up your inbox.

How many other people have signed up?

There are about 650 people on my list (from companies such as John Lewis, Samsung, Habitat, Renault, Fedex, The Guardian, and Sony). It has been less, it has been more—every year I remove people who haven't opened my emails for a few months, so it's just people who are engaged.

I’m interested in creating something for a small group of people who actually want it and the open rates average a very respectable 50% with an average unsubscribe rate of just 1 per newsletter. My stats as of mid-2019 are below.

What do you do with my data?

The only data I’ll collect from you is your first name (this is just so I can address emails to you in a nice human way, but it’s optional) and your email address. I will use this to send you content that I’ve created.

Through my email app (Convertkit) I’ll be able to see whether you opened my emails and clicked links. All pretty standard analytics.

And that’s it. I won’t know any more about you or send you anything else.

I won’t share your email address with anyone else or sell my mailing list to advertisers. I care about privacy (it’s the main reason I don’t have a Facebook account any more) and I’m not looking to make a quick buck.

Will something terrible happen if I sign up?

Well the world is heating up at an alarming rate and extreme weather events are on the increase, so it can't be worse than that, right? I can't think of anything truly bad that will come from trying out my newsletter as you can always unsubscribe with a single click. Also I promise it will be a Donald Trump-free zone.