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Thanks for choosing to come my newsletter sign up page—I hope you appreciate that I didn't harrass you with sign up pop-ups across the rest of my site (why do so many sites think that's a good idea?).
However I understand there are a few things you need to know so you can decide if it's right for you...
Every now and then I send something a bit different like exclusive discount codes for my products, such as the massive 80% off my new course that I offered the very early adopters and the free Kindle download of my book.
Probably the most useful one is that you can respond to any of my emails to ask a specific question or get help (hopefully about UX but I'll try my hand at anything). I'll always reply.
Just once a week, on a Wednesday—I won't be clogging up your inbox.
There are about 500 people on my list (from companies such as John Lewis, Samsung, Habitat, Renault, Fedex, The Guardian, and Sony). It has been less, it has been more—every year I remove people who haven't opened my emails for a few months, so it's just people who are engaged.
I’m interested in creating something for a small group of people who actually want it and the open rates average a respectable 40% with an average unsubscribe rate of just 1 per newsletter.
The only data I’ll collect from you is your first name (this is just so I can address emails to you in a nice human way, but it’s optional) and your email address. I will use this to send you content that I’ve created.
Through my email app (Convertkit) I’ll be able to see whether you opened my emails and clicked links, also sometimes whether you go onto buy my products. All pretty standard analytics.
And that’s it. I won’t know any more about you or send you anything else.
I won’t share your email address with anyone else or sell my mailing list to advertisers. I care about privacy (it’s the main reason I don’t have a Facebook account any more) and I’m not looking to make a quick buck.
Well Donald Trump is somehow still US president so it can't be worse than that, right? I can't think of anything bad that will come from trying out my newsletter. Also I promise it will be a Trump-free zone.