The Evidence-Based Redesign

A new online video course

Do you know your site is ready for a redesign but you're not sure how to tackle this big task?

Are users failing to convert but do you not really know why?

You may have looked at a few analytics, maybe dabbled with a heatmap, and perhaps even run a user test. This may have given you a few ideas for improvements or it may have left you more confused.

Perhaps you just hand the work over to a developer to get on and make changes, based on lots of guesswork.


There’s a smarter way. An approach that won’t cost lots and means you can make evidence-based decisions, much more likely to lead to a successful redesign and launch.

This is a method I’ve used for the last three years as a consultant to many growing startups. It uses a framework that I’ve developed and taught to 100s of students.

As you go through you’ll learn lots of useful skills, including: setting up a conversion funnel; understanding exactly where users go with visitor recordings; and learning exactly what users think through different types of user test. Most importantly you’ll be able to combine them all in the right order to build up a complete picture.

It’s also a practical course, with canvases you can fill in for your own website.

What's the format?

The course features over 2.5 hours of video content, spread across 19 lessons, as well as downloadable templates and plenty of further reading for each lesson.

It's hosted on the worldwide teaching platform Udemy, who check all the content for quality. It also means you'll be able to access the content wherever you are, including through their mobile apps.

Sample video images from The Evidence-Based Redesign course

Interested? Here's a few options

As you're coming through my site I'd like to help you out with an extra little discount on the full price. How much you get off is up to you...

Get it now

15% off

Get the course

View the course details and buy it now with 15% off.

Get the tools guide

25% off

Enter your email to get a guide to my favourite 14 tools for evidence-based designing, and receive a 25% discount on the full course.

Promote it

35% off

Promote the course on Twitter or Facebook to receive a 35% discount.

Why take a course from me?

The framework I teach is the method I've spent years doing for my clients, as a successful startup UX design consultant. This course will enable you to do it yourself.

I have also been teaching this content for several years in the form of my classroom workshop, Practical Evidence-Based UX Design. Now it's been specially adapted to work online.

Here's some feedback from students of that workshop:

Learn more about me.