It’s obvious that your items need a title for the user to know what they're looking at. It’s less obvious to know what makes for a good title. There are a few rules I like to follow for strong, memorable titles:
- Keep them fairly short (four words maximum) or people will never be able to recall them later.
- Make them unique—really generic titles are going to make it hard for the user to find it again ('classic t-shirt' in a site with 100s of t-shirts for example). Instead add a bit of personality with a name you won’t find repeated elsewhere.
- If they're going to be very different, like the funky sounding IKEA product names, then add the product type next to it, e.g. 'Ektorp | Armchair’.
- Don't cram the titles with SEO information or product details, as much as marketing folk might want you to. Things like size and colour should be found in their relevant place on the page for comparison, and shouldn’t need to be hunted for within the title.