Research guides

Discover practical approaches to run cheap and effective research into what your users are really doing.

The 6 step process for running free remote desktop user tests

How to remotely user test your website without special software and with no budget to spend.

How not to do interview calls with your users

I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.

Redesign your website: a framework for success

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

How to do quick guerrilla user tests on your own

Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

8 tips for running slick remote user tests

My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.

Stop building to a big reveal – work in the open

Here are a couple of key methods I use for working openly and sharing with clients that I find help me be an evidence-based designer and a better person to work with.

How to create clarity and stop overwhelming your users

Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

Are you still chasing data? Try gathering evidence

A look at the limitations of being data-driven and how thinking of evidence-gathering can help round out your UX design process.

3 steps for designers to follow for happy clients

The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.

Small to medium sized websites shouldn’t A/B test

Where I explain why A/B testing may not be right for your website. It's probably better to focus your efforts elsewhere.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.

Quick and cheap personas from Google Analytics data

I explain a handy technique I have for user-centred design when there's no budget for full user research. Turn your analytics data into outline personas to keep your work focused on the user.

Build your own website dashboard (for free)

I explain why you should track your site analytics in your own dashboard and give a step by step guide to the quick way to do this.