Practical approaches to run cheap and effective research into what your users are really doing.
Using both of these methods will help you learn about realities and motivations as well as the details of any issues.
Here's how I construct my UX design project proposals so clients have everything they need to know to hire me.
If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.
How the realities of interviewing senior people means you have to step away from the ideal of having a natural conversation.
Why I've stopped bothering to record my user and customer interviews (and what I do instead).
My process for getting actionable insights out of reams of responses from in-depth surveys.
The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.
I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.
The four things to consider when defining how long to make your user journeys and what to put in them.
A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.
I dig into a common question that clients ask: how the past can help us design the future.
My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.
Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.
There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.
I take you through the wording of five common remote user testing tasks, that won't adversely influence your users and harm your results.
Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.
Where I explain why A/B testing may not be right for your website and why it's probably better to focus your efforts elsewhere.
How to remotely user test your website without special software and with no budget to spend.
I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.
Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.
I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.
My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.
Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.
A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.
The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.