Research articles

Practical approaches to run cheap and effective research into what your users are really doing.

Your website’s persona – how to quickly find out with Google Analytics data

A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.

Why research with your existing site if you want a new one? (aka why study history?)

I dig into a common question that clients ask: how the past can help us design the future.

User research and report templates

A rundown of the different templates I've created to help make your user research quicker and easier. With a discount code to buy them for 40% off.

An evidence-based framework for redesigning your website

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

Why you should be evidence-based in your design (and less data-driven)

Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.

How to gain powerful insights by watching visitor recordings

There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.

How to write effective remote user testing tasks (that don’t bias your results)

I take you through the wording of five common remote user testing tasks, that won't adversely influence your users and harm your results.

How to write a user testing report (that people will actually read)

Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.

Small to medium sized websites shouldn’t bother with A/B testing

Where I explain why A/B testing may not be right for your website and why it's probably better to focus your efforts elsewhere.

The 6 step process for running free remote desktop user tests

How to remotely user test your website without special software and with no budget to spend.

How not to do interview calls with your users

I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.

How to do quick guerrilla user tests on your own

Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

8 tips for running slick remote user tests

My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.

How to create clarity and stop overwhelming your users

Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

3 steps for designers to follow for happy clients

The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.

Build your own website dashboard (for free)

I explain why you should track your site analytics in your own dashboard and give a step by step guide to the quick way to do this.