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Why you should combine visitor recordings and user testing to understand user behaviour

Using both of these methods will help you learn about realities and motivations as well as the details of any issues.

Mastering the ecommerce experience funnel: product pages

Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.

The UX design of an effective ecommerce basket page – an illustrated guide

I take you step by step through the primary and secondary design elements you need for a good shopping basket or cart page.

5 things you should stop doing on your ecommerce site

I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.

8 tips for running slick remote user tests

My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.