If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.
I make the case for one type of carousel that still makes sense: autoplaying ones on landing pages.
They've been fading out for a while but here's why we really don't need a 'quick view' option to see products on ecommerce sites.
Here's the introduction to the second edition of Designing Ecommerce Websites, explaining everything you need to know about it.
Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.
Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.
Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.
Here's how some major ecommerce sites present summaries of user's orders and their basket contents through the checkout flow on mobile.
Some inspiration showing the different ways you can move users from articles and editorial to buy products.
Original research and analysis into how 50 of the world's top ecommerce websites display filters on listings pages – particularly on desktop devices.