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All articles tagged with ‘ux’

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Do you really need to record customer interviews?

Why I've stopped bothering to record my user and customer interviews (and what I do instead).

The ecommerce experience funnel

A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.

Mastering the ecommerce experience funnel: landing pages

Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.

Mastering the ecommerce experience funnel: listings

Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good listings page so your users can find products they want.

Mastering the ecommerce experience funnel: product pages

Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.

Mastering the ecommerce experience funnel: checkout

Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.

How do top ecommerce website display order summaries in mobile checkout flows?

Here's how some major ecommerce sites present summaries of user's orders and their basket contents through the checkout flow on mobile.

What to look for when hiring a UX designer

Here's the list I give people when they ask what ideal things they should look for when interviewing UX designers.

6 methods to move users from content to products on an ecommerce site

Some inspiration showing the different ways you can move users from articles and editorial to buy products.

How do the top ecommerce sites display filters on their listings pages?

Original research and analysis into how 50 of the world's top ecommerce websites display filters on listings pages – particularly on desktop devices.

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