Using both of these methods will help you learn about realities and motivations as well as the details of any issues.
For many smaller online retailers, implementing an ecommerce product reviews gathering system is a big decision. Find out if it might be something you don't need to do at all.
Here's how I construct my UX design project proposals so clients have everything they need to know to hire me.
Here's what I did to update my self-published book to improve the content, the cover, the sales platform, and more.
If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.
I make the case for one type of carousel that still makes sense: autoplaying ones on landing pages.
They've been fading out for a while but here's why we really don't need a 'quick view' option to see products on ecommerce sites.
Here's the introduction to the second edition of Designing Ecommerce Websites, explaining everything you need to know about it.
Why I've stopped bothering to record my user and customer interviews (and what I do instead).
A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.