If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.
I make the case for one type of carousel that still makes sense: autoplaying ones on landing pages.
They've been fading out for a while but here's why we really don't need a 'quick view' option to see products on ecommerce sites.
Here's the introduction to the second edition of Designing Ecommerce Websites, explaining everything you need to know about it.
Why I've stopped bothering to record my user and customer interviews (and what I do instead).
A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.
Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.
Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good listings page so your users can find products they want.
Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.
Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.