All articles tagged with ‘user testing’

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Mr? Mrs? Other? Why you don’t need a ‘title’ field in your checkout flow

A look at the problems that can be caused by this little field, which is often unthinkingly added to checkout flows.

Why you should combine visitor recordings and user testing to understand user behaviour

Using both of these methods will help you learn about realities and motivations as well as the details of any issues.

Why you should use a carousel

I make the case for one type of carousel that still makes sense: autoplaying ones on landing pages.

The death of product quick view

They've been fading out for a while but here's why we really don't need a 'quick view' option to see products on ecommerce sites.

Why research with your existing site if you want a new one? (aka why study history?)

I dig into a common question that clients ask: how the past can help us design the future.

The power of obvious headings for usable websites

I expand on a common problem I see new ecommerce websites making: missing or unclear headings. Here's how and why you should do better.

What users think about when browsing travel and holiday websites

Finding the perfect vacation to book is a process that is often fraught with concerns and fears—there's just so much that needs to be right. Here are over 40 questions that I've found users often ask of a travel website.

How to write effective remote user testing tasks (that don’t bias your results)

I take you through the wording of five common remote user testing tasks, that won't adversely influence your users and harm your results.

How to write a user testing report (that people will actually read)

Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.

Small to medium sized websites shouldn’t bother with A/B testing

Where I explain why A/B testing may not be right for your website and why it's probably better to focus your efforts elsewhere.

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