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I explain why the benefits of an amazing user experience are often hidden, and aren't defined by novelty features.
I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.
I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. [read more].
Follow me on Twitter, I'm @ishmatt.
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