Using both of these methods will help you learn about realities and motivations as well as the details of any issues.
Here's the introduction to the second edition of Designing Ecommerce Websites, explaining everything you need to know about it.
Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.
Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.
I explain why the benefits of an amazing user experience are often hidden, and aren't defined by novelty features.
Finding the perfect vacation to book is a process that is often fraught with concerns and fears—there's just so much that needs to be right. Here are over 40 questions that I've found users often ask of a travel website.
Discover the common mistakes to avoid that mean your videos aren't getting engagement on your online store.
Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.
I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.
My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.