All articles tagged with ‘shopping’

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Do ecommerce product reviews work – and what can you use instead?

For many smaller online retailers, implementing an ecommerce product reviews gathering system is a big decision. Find out if it might be something you don't need to do at all.

Mastering the ecommerce experience funnel: product pages

Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.