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The ecommerce experience funnel

A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.

Mastering the ecommerce experience funnel: listings

Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good listings page so your users can find products they want.

How do the top ecommerce sites display filters on their listings pages?

Original research and analysis into how 50 of the world's top ecommerce websites display filters on listings pages – particularly on desktop devices.

How do 50 of the world’s biggest ecommerce sites present images on listings pages?

Original research and analysis into sizes, dimensions, and number of images shown on listings pages of top ecommerce websites. With results and examples from desktop and mobile sites.

6 tips for great ecommerce product finders

Sometimes a product finder is a great way to help your users reach the thing they need. Here's how to make it a really useful one.

How to create mobile-friendly search filters – the key principles

One of the hardest areas to get this right on ecommerce websites is search filtering—here are six key principles mobile users will find easy to use.

6 tips to curate your ecommerce design and focus on products

A look at how the website Canopy achieve a product-centred design for a curated set of search results compared to the massed options of Amazon.

5 things you should stop doing on your ecommerce site

I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.