A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.
Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good listings page so your users can find products they want.
Original research and analysis into how 50 of the world's top ecommerce websites display filters on listings pages – particularly on desktop devices.
Original research and analysis into sizes, dimensions, and number of images shown on listings pages of top ecommerce websites. With results and examples from desktop and mobile sites.
Sometimes a product finder is a great way to help your users reach the thing they need. Here's how to make it a really useful one.
One of the hardest areas to get this right on ecommerce websites is search filtering—here are six key principles mobile users will find easy to use.
A look at how the website Canopy achieve a product-centred design for a curated set of search results compared to the massed options of Amazon.