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All articles tagged with ‘research’

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Do you really need to record customer interviews?

Why I've stopped bothering to record my user and customer interviews (and what I do instead).

What to look for when hiring a UX designer

Here's the list I give people when they ask what ideal things they should look for when interviewing UX designers.

Using sentiment analysis to turn rambling survey answers into useful results

My process for getting actionable insights out of reams of responses from in-depth surveys.

How do the top ecommerce sites display filters on their listings pages?

Original research and analysis into how 50 of the world's top ecommerce websites display filters on listings pages – particularly on desktop devices.

Why research with your existing site if you want a new one? (aka why study history?)

I dig into a common question that clients ask: how the past can help us design the future.

What users think about when browsing travel and holiday websites

Finding the perfect vacation to book is a process that is often fraught with concerns and fears—there's just so much that needs to be right. Here are over 40 questions that I've found users often ask of a travel website.

How to gain powerful insights by watching visitor recordings

There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.

How to write a user testing report (that people will actually read)

Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.

How not to do interview calls with your users

I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

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