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Using sentiment analysis to turn rambling survey answers into useful results

My process for getting actionable insights out of reams of responses from in-depth surveys.

An evidence-based framework for redesigning your website

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

How to gain powerful insights by watching visitor recordings

There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.