Using both of these methods will help you learn about realities and motivations as well as the details of any issues.
If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.
A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.
I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.
A dig into fit finders and how they can improve the clothes-buying experience.
How to implement the option of collection alongside delivery, and how so many ecommerce websites seem to get it wrong.
Sometimes a product finder is a great way to help your users reach the thing they need. Here's how to make it a really useful one.
My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.
Some of my favourite articles I've come across in 2015, on all things tech, product, and design.