All articles tagged with ‘product’

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Why you should combine visitor recordings and user testing to understand user behaviour

Using both of these methods will help you learn about realities and motivations as well as the details of any issues.

5 key questions to ask clients when starting a new project

If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.

The ecommerce experience funnel

A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.

Build your own website dashboard for free – tracking a user journey over time

I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.

Help ecommerce users find the right fit

A dig into fit finders and how they can improve the clothes-buying experience.

Delivery or collection or both? The dangers of a mixed basket

How to implement the option of collection alongside delivery, and how so many ecommerce websites seem to get it wrong.

6 tips for great ecommerce product finders

Sometimes a product finder is a great way to help your users reach the thing they need. Here's how to make it a really useful one.

8 tips for running slick remote user tests

My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.

Great reads of 2015: 29 articles on technology, design, and society

Some of my favourite articles I've come across in 2015, on all things tech, product, and design.

Be more foxy

Why I think that good product managers understand uncertainty and complexity and are generally more fox than hedgehog.