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The ecommerce experience funnel

A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.

Mastering the ecommerce experience funnel: landing pages

Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.

What to look for when hiring a UX designer

Here's the list I give people when they ask what ideal things they should look for when interviewing UX designers.

Get actionable data from Google Analytics to help you design

The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.

Build your own website dashboard for free – tracking a user journey over time

I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.

Your website’s persona – how to quickly find out with Google Analytics data

A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.

An evidence-based framework for redesigning your website

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

How to create clarity and stop overwhelming your users

Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.