A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.
Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.
Here's the list I give people when they ask what ideal things they should look for when interviewing UX designers.
The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.
I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.
A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.
My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.
Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.
A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.