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How the realities of interviewing senior people means you have to step away from the ideal of having a natural conversation.
I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.
I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. [read more].
Follow me on Twitter, I'm @ishmatt.
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