If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.
The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.
I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.
A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.
Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.
A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.