All articles tagged with ‘google analytics’

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5 key questions to ask clients when starting a new project

If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.

Get actionable data from Google Analytics to help you design

The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.

Build your own website dashboard for free – tracking a user journey over time

I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.

Your website’s persona – how to quickly find out with Google Analytics data

A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.

Why you should be evidence-based in your design (and less data-driven)

Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.