All articles tagged with ‘funnel’

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Introduction to Designing Ecommerce Websites

Here's the introduction to the second edition of Designing Ecommerce Websites, explaining everything you need to know about it.

The ecommerce experience funnel

A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.

Mastering the ecommerce experience funnel: listings

Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good listings page so your users can find products they want.