All articles tagged with ‘evidence’

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5 key questions to ask clients when starting a new project

If you get answers to these five things from new clients then you should have enough information to get started on researching and designing.

Introduction to Designing Ecommerce Websites

Here's the introduction to the second edition of Designing Ecommerce Websites, explaining everything you need to know about it.

What to look for when hiring a UX designer

Here's the list I give people when they ask what ideal things they should look for when interviewing UX designers.

Using sentiment analysis to turn rambling survey answers into useful results

My process for getting actionable insights out of reams of responses from in-depth surveys.

Get actionable data from Google Analytics to help you design

The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.

Why research with your existing site if you want a new one? (aka why study history?)

I dig into a common question that clients ask: how the past can help us design the future.

An evidence-based framework for redesigning your website

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

Why you should be evidence-based in your design (and less data-driven)

Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.

How to write effective remote user testing tasks (that don’t bias your results)

I take you through the wording of five common remote user testing tasks, that won't adversely influence your users and harm your results.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

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