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Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.
I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.
I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. [read more].
Follow me on Twitter, I'm @ishmatt.
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