All articles tagged with ‘data’

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Get actionable data from Google Analytics to help you design

The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.

Build your own website dashboard for free – tracking a user journey over time

I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.

Your website’s persona – how to quickly find out with Google Analytics data

A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.

Why research with your existing site if you want a new one? (aka why study history?)

I dig into a common question that clients ask: how the past can help us design the future.

An evidence-based framework for redesigning your website

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

Why you should be evidence-based in your design (and less data-driven)

Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.

How to gain powerful insights by watching visitor recordings

There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.

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