The four key things I look at in Google Analytics to help me make decisions about improving a website's UX design.
I explain the benefits of tracking conversion funnels in your own dashboard and give a step by step guide to how I do this.
A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.
I dig into a common question that clients ask: how the past can help us design the future.
My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.
Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.
There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.
I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.
A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.
A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.