Using both of these methods will help you learn about realities and motivations as well as the details of any issues.
A breakdown of my simple funnel that illustrates how ecommerce websites are constructed, based on the actions a user must do to convert.
Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.
Here's how some major ecommerce sites present summaries of user's orders and their basket contents through the checkout flow on mobile.
How to implement the option of collection alongside delivery, and how so many ecommerce websites seem to get it wrong.
Three ways you can highlight delivery information across your website to encourage more users to buy.