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I explain why the benefits of an amazing user experience are often hidden, and aren't defined by novelty features.
The four things to consider when defining how long to make your user journeys and what to put in them.
I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. [read more].
Follow me on Twitter, I'm @ishmatt.
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