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Where I explain why A/B testing may not be right for your website and why it's probably better to focus your efforts elsewhere.
A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.
I am a UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). Unlike other consultants I specialise in working with growing startups. [read more].
Follow me on Twitter, I'm @ishmatt.
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