Do you want to get hold of the knowledge I've learned from over five years working in ecommerce UX? Well I've put together just the book for you. It's called 'Designing Ecommerce Websites' and it provides 54 hints and tips for how to improve your online store's user experience.
The book is effectively a combination of two sources. The first of these is my workshop (called Essential UX Design for Ecommerce Sites), which I've taught since 2013 with General Assembly in London. This has been where I've honed the more beginner content. The second source is the issues I've come across when working as a UX consultant for ecommerce startups. These challenges from client websites have inspired more of the advanced content in the book.
Just like the variety of people who turn up for my workshop, this book has been designed to work for a wide-range of people who sell online. It is applicable to any site that follows the ecommerce funnel—where users move along the steps of home > search > product > checkout—regardless of the sector you work in.
My aim is that this book works for more than just designers as there are plenty of roles that influence the design process. I've tried to avoid technical jargon and requiring too much prior knowledge, so the likes of marketers, developers, and startup CEOs can dip in and out.
I believe in practising evidence-led design, as you can see by the Evidence-Based UX Design Guide that I've built up on this website. Although it is a series of different tips, this book can slot into that process. The 54 hints and tips provide a bunch of different ideas to try out, giving you ammunition for a lot of potential improvements.
If you’re gathering evidence, you should have data on how your site is currently performing. If for example your product pages aren't quite pulling their weight you can turn to that part of the book and find something to try. After making a change you can then gather quantitative data on how it alters your conversion rates, as well as getting qualitative feedback from users about how it answers their needs.
Each tip is presented on a single spread with a wireframe-style diagram to help explain it. This book gives advice that is device-agnostic so almost every tip can apply on desktop, tablet, and mobile. In fact I've put up 16 free examples in my email course here so you can see for yourself.
It's out now and this page gives you all the details for how to buy—both direct from me and from Amazon.
A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.
A breakdown of my simple funnel for how ecommerce websites are constructed, based on the actions a user must do to convert.