UX design articles & guides

Why I don’t have a portfolio

I explain the three main reasons I don't display a UX porfolio on my website, and what you can use instead.

Customer interview script template »

A template for creating great customer interview scripts (aka discussion guides) with all the sections you need and over 30 example questions. And includes a printable capture sheet. Use code MATTISHSITE to get it for just $4.

How to get useful information out of watching visitor recordings

There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.

How to use delivery information to convert more on your ecommerce site

Three ways you can highlight delivery information across your website to encourage more users to buy.

UX competitor analysis report template »

Here's the template that I use for putting together effective reports for clients on UX competitor analysis—as you're coming from my site use the code MATTISHSITE to get it for $3.

Here’s how small ecommerce websites can nail their introduction

I take you through six examples of sites that have a strong initial homepage experience, via their banner image and copy.

How to write effective remote user testing tasks (that don’t bias your results)

I take you through the wording of five common remote user testing tasks, that won't adversely influence your users and harm your results.

5 reasons why people aren’t watching videos on your ecommerce site

Discover the common mistakes to avoid that mean your videos aren't getting engagement on your online store.

User testing report template »

Get hold of the template I use to create my lean and lightweight user testing reports—download and customise it yourself. As you're coming from my site you can use the promo code MATTISHSITE to get it for just $3.

What’s the special feature your ecommerce product page should have?

Explaining how you can go further than a standard ecommerce product page, with a special feature that both helps users understand the product, and enhances what you offer.

How to create mobile-friendly search filters – the key principles

One of the hardest areas to get this right on ecommerce websites is search filtering—here are six key principles mobile users will find easy to use.

How to write a user testing report (that people will actually read)

Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.

The UX design of an effective ecommerce basket page – an illustrated guide

I take you step by step through the primary and secondary design elements you need for a good shopping basket or cart page.

Small to medium sized websites shouldn’t bother with A/B testing

Where I explain why A/B testing may not be right for your website and why it's probably better to focus your efforts elsewhere.

The 10 most important things I’ve learned about remote design freelancing

The key but not-so-obvious lessons I've learned over the last three years of working as a remote freelancer.

Do ecommerce product reviews work – and what can you use instead? »

For many smaller online retailers, implementing an ecommerce product reviews gathering system is a big decision. Find out if it might be something you don't need to do at all (on LemonStand).

The 6 step process for running free remote desktop user tests

How to remotely user test your website without special software and with no budget to spend.

How not to do interview calls with your users

I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.

Many ecommerce sites offer weak related products – here’s how to do better

Related product modules on ecommerce sites are often underwhelming. Here's why they often don't work and how you can make more of them.

Redesign your website: a framework for success

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

Mastering the ecommerce experience funnel: checkout

Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.

6 tips to curate your ecommerce design and focus on products

A look at how the website Canopy achieve a product-centred design for a curated set of search results compared to the massed options of Amazon.

How to do quick guerrilla user tests on your own

Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.

Mastering the ecommerce experience funnel: product pages

Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

Mastering the ecommerce experience funnel: search

Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good search page so you can find products.

How to teach great design workshops »

I distill over four years of teaching experience into a thorough guide on how to put together a great workshop (on the InVision blog).

5 things you should stop doing on your ecommerce site

I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.

8 tips for running slick remote user tests

My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.

Mastering the ecommerce experience funnel: landing pages

Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.

Why most designers can’t do UX

Delving into the three reasons why people without design backgrounds actually often make better UX designers.

The ecommerce experience funnel

A breakdown of my simple funnel for how ecommerce websites are constructed, based on the actions a user must do to convert.

Stop building to a big reveal – work in the open

Here are a couple of key methods I use for working openly and sharing with clients that I find help me be an evidence-based designer and a better person to work with.

How to create clarity and stop overwhelming your users

Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

Here’s how to design ecommerce CTAs that convert »

The buttons that appear with their CTAs are important signposts to help users find their way through to purchase and they arguably matter in the world of ecommerce more than anywhere (on the InVision blog).

Introducing my new book, Designing Ecommerce Websites

All you need to know about my new book, which will give you over 50 hints and tips for great ecommerce user experiences.

Best reads of 2016: 21 articles on design, technology, and society

My favourite articles of 2016, out of the many I've read. The pieces in here have either been particularly informative or have influenced how I think.

Are you still chasing data? Try gathering evidence

A look at the limitations of being data-driven and how thinking of evidence-gathering can help round out your UX design process.

3 steps for designers to follow for happy clients

The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.

A guide to the types of search filter and how to use them »

Filling out forms is one of the hassles of using websites that designers often work hard to minimise. Here's how to use fields on search pages to help your users (on Clickz).