A look at how the website Canopy achieve a product-centred design for a curated set of search results compared to the massed options of Amazon.
Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.
Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.
I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.
Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good search page so you can find products.
I distill over four years of teaching experience into a thorough guide on how to put together a great workshop.
I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.
My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.
Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.
Delving into the three reasons why people without design backgrounds actually often make better UX designers.
A breakdown of my simple funnel for how ecommerce websites are constructed, based on the actions a user must do to convert.
Here are a couple of key methods I use for working openly and sharing with clients that I find help me be an evidence-based designer and a better person to work with.
Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.
A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.
The buttons that appear with their CTAs are important signposts to help users find their way through to purchase and they arguably matter in the world of ecommerce more than anywhere.
A first draft of my framework explaining how to carry out an evidence-based design process, mainly in the form of a diagram.
All you need to know about my new book, which will give you over 50 hints and tips for great ecommerce user experiences.
My favourite articles of 2016, out of the many I've read. The pieces in here have either been particularly informative or have influenced how I think.
A look at the limitations of being data-driven and how thinking of evidence-gathering can help round out your UX design process.
The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.
The not-so-obvious lessons I've learned about working freelance after a year in the game.
Filling out forms is one of the hassles of using websites that designers often work hard to minimise. Here's how to use fields on search pages to help your users.
Where I explain why A/B testing may not be right for your website. It's probably better to focus your efforts elsewhere.
Map search is an important part of holiday and travel sites. Here I cover some of the important things to cover when designing for it.
A rundown of the things I carry with me every day to practice UX design: from the contents of my bag to the software on my laptop. Includes recommendations of some of my favourite products.
Gone are the days of little thumbnail images, the user now wants to experience what they are buying in even greater detail. Here's how some of the big-name ecommerce apps are doing it.
Some of my favourite articles I've come across in 2015, on all things tech, product, and design.
Where I explain the dangers of only offering one option and the psychology of choice for users when they are buying.
A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.
A look at the different metrics you can use to understand traffic to your website and how to use them as designer.
I explain a handy technique I have for user-centred design when there's no budget for full user research. Turn your analytics data into outline personas to keep your work focused on the user.
How to remotely user test websites without special software and with no budget to spend.
I explain why you should track your site analytics in your own dashboard and give a step by step guide to the quick way to do this.
Las Vegas is all about the humble slot machine—in many ways it's the epitome of UX design. Referencing the book Addiction By Design, I look at what that could mean for the future of web UX.
Why I think that good product managers understand uncertainty and complexity and are generally more fox than hedgehog.