UX design articles & guides

The 10 most important things I’ve learned about remote design freelancing

The key but not-so-obvious lessons I've learned over the last three years of working as a remote freelancer.

Do ecommerce product reviews work – and what can you use instead? (external site)

For many smaller online retailers, implementing an ecommerce product reviews gathering system is a big decision. Find out if it might be something you don't need to do at all.

The 6 step process for running free remote desktop user tests

How to remotely user test your website without special software and with no budget to spend.

How not to do interview calls with your users

I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.

Many ecommerce sites offer weak related products – here’s how to do better

Related product modules on ecommerce sites are often underwhelming. Here's why they often don't work and how you can make more of them.

Redesign your website: a framework for success

My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.

Mastering the ecommerce experience funnel: checkout

Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.

6 tips to curate your ecommerce design and focus on products

A look at how the website Canopy achieve a product-centred design for a curated set of search results compared to the massed options of Amazon.

How to do quick guerrilla user tests on your own

Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.

Mastering the ecommerce experience funnel: product pages

Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.

Copying, stealing, and inspiration: how to do competitor research properly

I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.

Mastering the ecommerce experience funnel: search

Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good search page so you can find products.

How to teach great design workshops (external site)

I distill over four years of teaching experience into a thorough guide on how to put together a great workshop.

5 things you should stop doing on your ecommerce site

I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.

8 tips for running slick remote user tests

My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.

Mastering the ecommerce experience funnel: landing pages

Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.

Why most designers can’t do UX

Delving into the three reasons why people without design backgrounds actually often make better UX designers.

The ecommerce experience funnel

A breakdown of my simple funnel for how ecommerce websites are constructed, based on the actions a user must do to convert.

Stop building to a big reveal – work in the open

Here are a couple of key methods I use for working openly and sharing with clients that I find help me be an evidence-based designer and a better person to work with.

How to create clarity and stop overwhelming your users

Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.

A guide to my full evidence-based UX design process

A step-by-step guide to my process and the tools I use at different stages when running evidence-based UX design projects for clients.

Here’s how to design ecommerce CTAs that convert (external site)

The buttons that appear with their CTAs are important signposts to help users find their way through to purchase and they arguably matter in the world of ecommerce more than anywhere.

Introducing my new book, Designing Ecommerce Websites

All you need to know about my new book, which will give you over 50 hints and tips for great ecommerce user experiences.

Best reads of 2016: 21 articles on design, technology, and society

My favourite articles of 2016, out of the many I've read. The pieces in here have either been particularly informative or have influenced how I think.

Are you still chasing data? Try gathering evidence

A look at the limitations of being data-driven and how thinking of evidence-gathering can help round out your UX design process.

3 steps for designers to follow for happy clients

The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.

A guide to the types of search filter and how to use them (external site)

Filling out forms is one of the hassles of using websites that designers often work hard to minimise. Here's how to use fields on search pages to help your users.

Small to medium sized websites shouldn’t A/B test

Where I explain why A/B testing may not be right for your website. It's probably better to focus your efforts elsewhere.

Mapping results on travel sites: what’s best for usability? (external site)

Map search is an important part of holiday and travel sites. Here I cover some of the important things to cover when designing for it.

An office in a bag – tools for UX design

A rundown of the things I carry with me every day to practice UX design: from the contents of my bag to the software on my laptop. Includes recommendations of some of my favourite products.

8 ways mobile commerce apps make great use of imagery (external site)

Gone are the days of little thumbnail images, the user now wants to experience what they are buying in even greater detail. Here's how some of the big-name ecommerce apps are doing it.

Great reads of 2015: 29 articles on technology, design, and society

Some of my favourite articles I've come across in 2015, on all things tech, product, and design.

How much choice should you give when selling?

Where I explain the dangers of only offering one option and the psychology of choice for users when they are buying.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.

Quick and cheap personas from Google Analytics data

I explain a handy technique I have for user-centred design when there's no budget for full user research. Turn your analytics data into outline personas to keep your work focused on the user.

Build your own website dashboard (for free)

I explain why you should track your site analytics in your own dashboard and give a step by step guide to the quick way to do this.

Addiction by design and the future of UX

Las Vegas is all about the humble slot machine—in many ways it's the epitome of UX design. Referencing the book Addiction By Design, I look at what that could mean for the future of web UX.

Be more foxy

Why I think that good product managers understand uncertainty and complexity and are generally more fox than hedgehog.

Why you should use a carousel

I make the case for the defence of the much-maligned auto-playing homepage carousel. Don't fully write it off.