A handy technique for user-centred design when there's no budget for full user research: cheaply understand who your primary user is with analytics data.
Get your hands on my free ebook featuring all new content.
I dig into a common question that clients ask: how the past can help us design the future.
My advice on working from home successfully, without getting distracted or burning out.
A rundown of the different templates I've created to help make your user research quicker and easier. With a discount code to buy them for 40% off.
My framework to make your redesign a success. It tells you how to work in an ordered, evidence-based way, so your new design is backed up with reasoning, not guesswork.
Sometimes a product finder is a great way to help your users reach the thing they need. Here's how to make it a really useful one.
Here's how and why you should be properly evidence-based in your design process (not just claim to be). As well as a look at the limitations of being solely data-driven.
I expand on a common problem I see new ecommerce websites making: missing or unclear headings. Here's how and why you should do better.
Finding the perfect vacation to book is a process that is often fraught with concerns and fears—there's just so much that needs to be right. Here are over 40 questions that I've found users often ask of a travel website.
I explain the three main reasons I don't display a UX porfolio on my website, and what you can use instead.
There's lots of software available for gathering session recordings of what users do on your website—here are six things you can discover by watching them back.
Three ways you can highlight delivery information across your website to encourage more users to buy.
I take you through six examples of sites that have a strong initial homepage experience, via their banner image and copy.
I take you through the wording of five common remote user testing tasks, that won't adversely influence your users and harm your results.
Discover the common mistakes to avoid that mean your videos aren't getting engagement on your online store.
Explaining how you can go further than a standard ecommerce product page, with a special feature that both helps users understand the product, and enhances what you offer.
One of the hardest areas to get this right on ecommerce websites is search filtering—here are six key principles mobile users will find easy to use.
Here's what you should include in a comprehensive yet light user testing report, that is easy for clients and team members to consume.
I take you step by step through the primary and secondary design elements you need for a good shopping basket or cart page.
Where I explain why A/B testing may not be right for your website and why it's probably better to focus your efforts elsewhere.
The key but not-so-obvious lessons I've learned over the last three years of working as a remote freelancer.
For many smaller online retailers, implementing an ecommerce product reviews gathering system is a big decision. Find out if it might be something you don't need to do at all (on LemonStand).
How to remotely user test your website without special software and with no budget to spend.
I recently had a bad experience as a user being interviewed. It made me appreciate the simple things you can do to make this experience run smoothly.
Related product modules on ecommerce sites are often underwhelming. Here's why they often don't work and how you can make more of them.
Part 5 of my guide to designing an ecommerce experience that gives the user everything they need to successfully buy. This time, how to get user details in the checkout to complete a purchase.
A look at how the website Canopy achieve a product-centred design for a curated set of search results compared to the massed options of Amazon.
Here's how I carry out an end-to-end guerrilla user test when working on my own, in under half a day. Includes preparation time, running the test, and (importantly) analysing the results.
Part 4 of my guide to the ecommerce experience funnel, where I look at the three modes a person goes through when shopping. You need to consider these for a successful product page.
I break down my process for doing UX competitor analysis right, honed over a few years of providing this service to clients.
Part 3 of my guide to the ecommerce experience funnel, this time explaining what you need in a good search page so you can find products.
I distill over four years of teaching experience into a thorough guide on how to put together a great workshop (on the InVision blog).
I run down the five things that cause users to struggle the most on ecommerce websites—learned from watching loads of user tests.
My top advice for running unmodertated remote user tests so you get great results—based on over six years of experience. Also features my recommendation for the best tool for the job.
Part 2 of my guide to the ecommerce experience funnel covering what you need in a successful landing page.
Delving into the three reasons why people without design backgrounds actually often make better UX designers.
A breakdown of my simple funnel for how ecommerce websites are constructed, based on the actions a user must do to convert.
Here are a couple of key methods I use for working openly and sharing with clients that I find help me be an evidence-based designer and a better person to work with.
Making sure every page or screen has clarity of purpose will go a long way towards making your ecommerce site, or any product, more effective and easier to use.