UX design articles for freelancers & startups

Tools and resources to run a freelance business

My recommendations for the things that keep my business running in the background. Includes email marketing, accountants, and business insurance.

Workshop with General Assembly

Data-driven UX design on a budget

Next on 3 May 2017

This class demystifies the buzz around metrics, analytics, and data. Often times, there is excessive data and reporting; this class shows you how you don’t need masses of numbers to find the data to improve your designs.

How to design a great ecommerce website

All you need to know about my new book, which will give you over 50 hints and tips for great ecommerce user experiences.

Best reads of 2016: 21 articles on design, technology, and society

My favourite articles of 2016, out of the many I've read. The pieces in here have either been particularly informative or have influenced how I think.

How I turned blogs into a book in just five days

I walk through my entire process for creating a new ebook from blog articles, covering writing, design, rewriting, launch, promotion and more.

Are you still chasing data? Try gathering evidence

A look at the limitations of being data-driven and how thinking of evidence-gathering can help round out your UX design process.

The Vanilla Ice 3-step guide to client happiness

The three simple steps designers should follow to keep both themselves and their clients enjoying the work they do.

What you need to know about being freelance

The not-so-obvious lessons I've learned about working freelance after a year in the game.

A guide to the types of search filter and how to use them (external site)

Filling out forms is one of the hassles of using websites that designers often work hard to minimise. Here's how to use fields on search pages to help your users.

Small to medium sized websites shouldn’t A/B test

Where I explain why A/B testing may not be right for your website. It's probably better to focus your efforts elsewhere.

How to design bespoke, curated ecommerce sites

A look at how Canopy achieve a design for a curated set of search results compared to the massed results of Amazon.

Mapping results on travel sites: what’s best for usability? (external site)

Map search is an important part of holiday and travel sites. Here I cover some of the important things to cover when designing for it.

Eight tips for creating great remote user tests on usertesting.com

Where I share my top advice for doing effective user testing on the platform usertesting.com including smart recruiting and getting good results when you can't meet the user in-person.

An office in a bag – tools for UX design

A rundown of the things I carry with me every day to practice UX design: from the contents of my bag to the software on my laptop. Includes recommendations of some of my favourite products.

Eight ways mobile commerce apps make great use of imagery (external site)

Gone are the days of little thumbnail images, the user now wants to experience what they are buying in even greater detail. Here's how some of the big-name ecommerce apps are doing it.

A guide to my full data-driven UX design process

A step-by-step guide to my process and the tools I use at different stages when running data-driven UX design projects for clients.

Great reads of 2015: 29 articles on technology, design, and society

Some of my favourite articles I've come across in 2015, on all things tech, product, and design.

Get your landing pages right: what matters in the ecommerce flow

I cover which pages on an ecommerce site need the most effort and the three principles use when designing your landing pages.

Copying, stealing, and inspiration: how to do competitor research

How to go about gathering competitor research properly and an introduction to my new shopping app reviews.

How much choice do you want when buying?

Where I explain the dangers of only offering one option and the psychology of choice for users when they are buying.

How not to pay the bill

I consider the challenge of paying the bill at restaurants and how technology can solve it to create an amazing real life checkout flow experience.

How to do a complete mobile guerrilla user test in under half a day

Here's how I carry out an end-to-end guerrilla user test, including preparation time, running the test, and importantly analysing the results. In under four hours.

Learnings from writing my first book

A retrospective on the long and winding process of writing a design/tech book for the first time and the seven lessons I learned along the way.

Designing with Google Analytics: users, sessions, or pageviews?

A look at the different metrics you can use to understand traffic to your website and how to use them as designer.

A golden rule of UX design

Making sure every page or screen has clarity of purpose will go a long way towards making your product more effective and easier to use.

The many lives of The Football Ramble website

From the archives, I take a look at the different versions of The Football Ramble site that I've designed. It's been through a few looks, enjoy!

Quick and cheap personas from Google Analytics data

I explain a handy technique I have for user-centred design when there's no budget for full user research. Turn your analytics data into outline personas to keep your work focused on the user.

Running remote desktop user tests for free

How to remotely user test websites without special software and with no budget to spend.

Getting the most out of Silicon Milkroundabout as a designer

My guide to how to tackle Europe's biggest tech jobs fair as a job-hunting designer. From my experience as both a successful candidate and from working on the stand for a company.

Build your own website dashboard (for free)

I explain why you should track your site analytics in your own dashboard and give a step by step guide to the quick way to do this.

Blog posts to help you learn UX design

A list of great recent articles from around the web that teach the principles of user experience design, from interviewing to designing with affordances.

Addiction by design and the future of UX

Las Vegas is all about the humble slot machine—in many ways it's the epitome of UX design. Referencing the book Addiction By Design, I look at what that could mean for the future of web UX.