UX design for growing ecommerce startups

Reached the stage where you need to take your ecommerce site to the next level?

Do you currently have a small team and not enough time to dedicate to getting the UX right?

Have you found web designers who can make things look beautiful but struggle to get into the mindset of your users and their behaviour?

I bring deep ecommerce UX design knowledge, startup experience, and pragmatism to improve your ecommerce website. I'm also experienced in working with marketplace businesses and have done so for several growing startups, from selling holidays to renting taxis. I give you insights through research and I design workable solutions that you’ll be able to quickly implement.

What I can help you with

Strategy & discovery

A great user experience can only come from matching with a company’s vision and behaviour. I aim start by working with you (and often many post-it notes) to understand what you are aiming to achieve and who your customers are. This defines the best approaches for your business to satisfy your users.

Research & evidence

I use an evidence-based UX design approach (see my guide here), combining qualitative and quantitative data to shape the design decisions we’ll make for your product.

I'll incorporate a range of tools including analytics, heatmaps, competitor analysis, and different forms of user testing. I'll share my findings as I go and clients often find this information incredibly powerful for shaping their thinking.

Design & prototyping

Most of my projects result in you getting a design output you can take away and give to visual designers or developers. I'll use the key insights we've learned about the website and your users and build that into the designs.

I'll iterate through wireframes, updating them with your feedback and that of your users. I’m also comfortable delivering clickable (or tappable) prototypes if we want to examine more complex interactions.

Why choose me?

Ecommerce expertise

I am a UX consultant who helps ecommerce sites improve their design via qual and quant data. Unlike other consultants I specialise in working with growing start-ups. I have over eight years experience as a UX designer and five years experience in the startup space, including a long stint as onefinestay's UX designer. I’ve also taught UX design workshops and courses for over three years with General Assembly.

Who have I worked with?

I enjoy working with startups and I understand the realities of working with small teams needing flexibility and collaboration.

Some of the great growing companies I've been privileged to work with include:
incrediblue / JustPark / Hire Space / Drover / student.com / Lexoo / Moteefe / Monica Vinader / Heist Studios


How long will it take?

It varies depending on the project and client but a typical job takes six weeks to three months. However I have done a few two week jobs and have also had a consistent engagement with one client for a year.

How much will it cost?

I work on fixed price quotes to avoid any surprises and I usually give a few options of project size so you can choose something that’s right for you. Cost will vary on how much work is required and the size of your site but prices tend to start at £1,500, going anywhere up to £10,000.

When is your next availability?

I have space to take on a new client in late March.

Free consultation

Of course, you want to be sure I actually know what I’m talking about. So before we get onto starting any work or discussing money, I offer a free consultation call (or meeting if you’re based in London) where we can discuss your project and your needs. Only once I understand what you require and we’re sure that I’m right for your company will I put together a quote for the work.

Get in touch

What happens next?

Submit my simple enquiry form and I’ll get back to you (usually within one working day) to organise our call.

What don't I offer?

I don't specialise in visual design. I aim to deliver clean and simple designs to a medium fidelity, but if you want pixels finessing, banners/ads illustrating or styleguides pored over, you're better off with someone who specialises in that space. Look for a designer who has a beautiful-looking portfolio.