The evidence-based UX design guide

Good UX design requires knowing what your users are doing and thinking. You need to make decisions based on evidence not guesswork.

How do you get this evidence? This guide will explain 24 methods and ranks them by how often to use them in your design process. The focus is on helping those of you designing at startups or on a budget.

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Use these methods often

Design Testing

Get to grips with quick tests you can do to get feedback on your designs early in the process.

Learn more | Last updated on 21 February 2017

Remote User Testing

A guide to the three ways you can utilise remote user testing and why it's such a useful research method.

Learn more | Last updated on 21 February 2017

Page Data

A guide to understanding how to use website page data such as page views, bounce rate, and average time on page.

Learn more | Last updated on 21 February 2017

Conversion Funnels

This is one of the key methods for understanding whether your users are actually reaching your goals on the site and where they are dropping off along the way.

Learn more | Last updated on 8 September 2016

Guerrilla User Testing

This is a very useful (and often free) method for quickly assessing whether your designs are working—here's what you need to know.

Learn more | Last updated on 24 February 2017

Use these methods sometimes

Analytics Dashboard

Building your own dashboard to track important metrics can act as an early warning sign and save you a lot of time and effort.

Learn more | Last updated on 21 February 2017

User Feedback

You need to be able to deal with irregular customer feedback from email and phone calls—here's what to know about gathering and assesing it.

Learn more | Last updated on 24 February 2017

Customer Interviews

How to interview your users and customers to understand their behaviour and reach insights you can use.

Learn more | Last updated on 5 December 2016

Surveys

How to write surveys that will help you understand your audience (and don't just produce meaningless stats).

Learn more | Last updated on 15 November 2016

Visitor Recordings

A guide to using visitor recordings to understand how your users engage with your website and which tools to use.

Learn more | Last updated on 18 October 2016

A/B Tests

Learn about how you can use A/B or split tests in your UX design process and the challenges they bring.

Learn more | Last updated on 5 December 2016

Live Chat Transcripts

Tips and advice for using live chat on your website and how to analyse the results to understand your users.

Learn more | Last updated on 19 July 2016

Mouse Heatmaps

A guide to what you can learn about websites and apps by looking at mouse movement, scroll, and click heatmaps.

Learn more | Last updated on 21 February 2017

Client or Stakeholder Knowledge

When used well, your client or stakeholder's knowledge can be a real asset in understanding an audience and creating a great product.

Learn more | Last updated on 8 September 2016

Audience Data

A guide to how to use audience data from Google Analytics as a research element in UX design.

Learn more | Last updated on 18 January 2017

Competitor Analysis

How to get design inspiration from your competitors (without just ripping off one of them).

Learn more | Last updated on 8 September 2016

Use these methods rarely

Personas

How to approach and interpret this classic summary of who your users are.

Learn more | Last updated on 21 February 2017

Articles & Blogs

We can learn a lot from each other. Here's what to think about when following advice from other company's blogs and articles.

Learn more | Last updated on 24 February 2017

Friends & Family Opinions

Not something you may think of as a piece of evidence but certainly something that will influence you. Learn how to incorporate this feedback.

Learn more | Last updated on 28 November 2016

Expert Audit

A guide to using SEO, CRO, and UX experts to help improve your website or app. What you should know about hiring them.

Learn more | Last updated on 28 November 2016

Net Promoter Score

This is a classic method for understanding user sentiment, here's what you need to know to incoporate it in your design research.

Learn more | Last updated on 28 November 2016

And more methods to come...

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Suggestions?

Got something you want to add or think there's something that should change? This is an constantly-evolving project so give me an email on [email protected] and I can incorporate your feedback.