Ecommerce UX hints and tips

Give detail in different forms

Tips on Product page

Any information available about a product, should be on the product page. Give users as much as you can to help them feel confident about purchasing. Not all users will read it but some need to learn everything they can before they feel comfortable buying, so there's a benefit to it being there.

Examples of such information is descriptions, size guides, shipping details, dimensions, features, performance statistics, FAQs, even how-to videos. If you're selling expensive, complex things like trips, there can be huge amounts of information to show like itineraries, room pricing and breakdowns, package options. If you're selling simple, cheaper things which come with very little information, invest in some custom copy to make yours stand out against the competition.

Of course it shouldn't just be presented to the user in a block of text but should be broken up into relevant sections. You should utilise sub-headings, bullet points, tabs, tables, video, etc to make the details easier to consume.

Last updated on 22 November 2016

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