Turn users into customers and design great ecommerce sites

Are your landing pages leaving users confused about what you offer?

Are your search page filters not being used?

Are your product pages failing to excite users into buying?

Does your checkout flow see huge drop-offs?

Here's the first book that delivers UX design advice for ecommerce websites, so you can make more sales. It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling.

Designing Ecommerce Websites book

Get the basics right

The first thing to check is whether your website is doing all the things that users expect of a standard ecommerce site. After all, the vast majority of them have been shopping online for a while, so if your process doesn't live up to their expectations, they can just go elsewhere.

I've spent nearly four years teaching these basics to hundreds of people like you via my workshops at General Assembly in London. Over that time I've used this real feedback to alter and refine this content, which form half the advice in this book.

Avoid the mistakes of others

Every website is slightly different and you'll be catering to your own audience. However a lot of the UX issues fall into the same few categories. It's important to tackle those problems before you get into spending fortunes on great-looking but ineffective design and imagery.

I've worked with a variety of ecommerce startups over five years where I've been able to dig into the analytics data and watch rafts of user tests. This has enabled me to identify the most common issues of sites out there, which forms the other half of this book. The tend to reappear regardless of the product or service you're selling.

Who will benefit from this book?

This book is to help those people without a deep knowledge or experience of UX design but who are involved in the design process. I've taught these principles to graphic designers, marketers, developers, and startup founders.

An easy-access guide

Designing Ecommerce Websites contents

The ebook

$ 20

(+$4 VAT in UK/EU)

Buy now

Print & ebook

$ 30

UK pre-order only

Pre-order now

Video course

$ 75

Coming soon


“A brilliant way to quickly learn the important facts about ecommerce UX. I definitely picked up tips from the different pricing suggestions in there.”
Thanos, klou.design

“A great guide to learn more about ecommerce UX, with lots of useful details on presenting product information.”
Vince, Tagnia


How do I get the ebook?

Just hit the 'buy now' button above and the brilliant Gumroad will take payment in their secure pop-up window. They'll then provide you with the files. As they're US-based, payments are taken in dollars. There's a bunch of information about buying safely with them on their site (I won't ever have your payment details).

Why is VAT added to the ebook?

VAT is an extra cost for most European-based buyers and applies to all digital products thanks to this EU law. Gumroad automatically handle it and add it on top, so I've adjusted my prices down to allow for it. If you're making a business purchase you can get an invoice from them to claim it back. If you're outside the EU, it won't be applied.

How do I get the print book?

At the moment it is only on pre-order for UK addresses. This is because when the books get back from the printer, I'll be posting them personally (and international postage is fraught with extra charges). In 6-8 weeks it will be available on Amazon for all, with the delivery options they provide. Pop your email in below to receive updates.

Who designed the book?

That would be the brilliant, Namkwan Cho—take a look at his work here.

What if I don’t like it?

If you get to the end and you haven’t learned anything, I don’t want you to feel ripped off. Just send me an email explaining why (to help me improve), along with your purchase receipt within 30 days of buying and I’ll issue a refund.

I have a question you've not answered here

It's possible there's something I've overlooked, if so just send me an email with you question and I'll try to get back to you as quickly as possible.

About the author

I'm Matt, a consultant UX designer to growing startups, many of them ecommerce companies. I gained industry-leading UX experience as part of a 100+ person team at the BBC. I then developed more pragmatic skills from being the sole UX designer during the rapid growth of onefinestay, one of London's most successful startups. I have also taught UX design workshops and courses at General Assembly since 2013.

Feedback from my workshops

A large part of this book began life as a workshop with technology training company, General Assembly, in London. Here's some of the feedback I've received from students in those classes:

“So useful and applicable.”

“Great for starting e-commerce designer, very informative.”

“Lots of useful examples, very structured class.”

“Nice tips and good examples. Easy to digest.”

“Was a great class. As a designer starting to design ecommerce sites this is a great guide to the basics very simple to understand and apply what was taught.”

“Expanded my UX knowledge.”

“Very intriguing, especially when applied on own design, and different fields of the company I am working for.”