Matt Isherwood

UX design & product management

23 May 2014

Photo every day lessons

My thoughts and the lessons I've learned in aiming to take a photo everyday on Instagram for a year.

5 May 2014

Relaunching Fanroom

Where I address the product changes to a web service I've been involved with and a few key reasons why we decided to pivot.

General Assembly talk

Data-driven UX on a budget

This class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPIs) that management has to monitor.

This workshop will demonstrate how to make actionable design decisions based on metrics from products like Optimizely, Google Analytics,, social media and real-time stats.

Next on 2 October 2014 – book a ticket
General Assembly talk

Key UX principles for ecommerce sites

Today, more and more retailers are moving their businesses to the digital sphere. With platforms readily available, it’s easier than ever to set up an online store—but there are a few key design principles that when utilised can help set your online business apart and achieve market success.

In this 90-minute class, we’ll take a closer look at ecommerce and the essential UX tips around it.

Next on 27 October 2014 – book a ticket
27 April 2014

Be more foxy

Why I think that good product managers understand uncertainty and complexity and are generally more fox than hedgehog.

15 April 2014

Curating your reading

Where I explain my love of long-form articles and how I've come to curate a weekly email full of great product management content.

7 April 2014

Why I don’t get smart watches

Where I outline why this exciting new development in the world of wearables leaves me not understanding the fuss.

30 March 2014

Why you should use a carousel

I make the case for the defence of the much-maligned auto-playing homepage carousel. Don't fully write it off.

23 March 2014

Get GA data into a Google sheet

Being able to get your Google Analytics data into a Google Sheet is something I've found very useful for analysing your website’s data. Here’s the slightly hacky way that I’ve been doing it for the last few years.

See all posts from the blog »