Matt Isherwood

UX design consultant & instructor

Data-Driven UX Design: Metrics

Stop guessing what your users want


Still designing by debating with your team or copying competitors? Here's how to base UX design on what your users are actually doing.

The book is out next month, get on the launch list now for 20% off.

Come to my UX design workshops in London

Designing your first wireframes

Workshop with General Assembly

This workshop—ideal for web designers and product managers starting out with wireframing—covers the basics of how to use Omnigraffle and the benefits of wireframing and how you can use it to get quick, actionable results.

Data-driven UX on a budget

Next on 5 October 2015
Workshop with General Assembly

This class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPIs) that management has to monitor.

This workshop will demonstrate how to make actionable design decisions based on metrics from products like Optimizely, Google Analytics, usertesting.com, social media and real-time stats.

Key UX principles for ecommerce sites

Next on 12 October 2015
Class with General Assembly

Today, more and more retailers are moving their businesses to the digital sphere. With platforms readily available, it’s easier than ever to set up an online store—but there are a few key design principles that when utilised can help set your online business apart and achieve market success.

In this 90-minute class, we’ll take a closer look at ecommerce and the essential UX tips around it.

Read my latest writing on practical UX design

Mobile usability 4: design consistency

Examples of how you can create a consistent user experience in online services to help make mobile apps more usable.

The hidden complexity of mobile apps

Where I consider how many apps now aren't really pieces of software, they're a simplified way to get something in the real world.

Mobile usability 3: deleting, user control and error prevention

My third review of iOS mobile apps with strong usability looks at different options for deleting that give the user control and prevent them making errors.

Work with me—find out about the UX design services I offer and get in touch